What goes in the appendix of a business plan? Organization Chart and Employee Backgrounds — Within the business plan you provide a concise background of your employees and an organizational chart. Do keep tight control over who you distribute it to.
This can help third parties to understand your vision. All information within the appendix should be supplementary. Read the business plan from start to finish and then read the appendix in the same manner. For example, an attorney may actively read the appendix to scour patent and trademark information.
Primary and Secondary Research — In order to effectively market your product and establish a brand you have to understand your target market. Generally, you can include any outside information necessary to support the propositions or assumptions within the business plan.
They're natural fits for an appendix, which is where readers look for information that amplifies, clarifies, illustrates and otherwise shows them what you mean. Think of your business plan as the narrative that tells the story, while the appendix is where you put the factual information that supports it.
Here, can provide a more in-depth background on your key employees and their curriculum vitae. You can include material that will serve a functional purpose in the business or that evidence key relationships. For the Body, Stick to Your Business Plan While you're not obligated to include an appendix in your business plan, it's difficult to imagine a plan without one.