Provocative advertising thesis

provocative advertisements

Three subjects who filled out the questionnaire inattentively and four more subjects who responded that they had seen the ads before were excluded from the final analysis.

The study confirmed that provocative ads made people think more than non-provocative ads. The result showed that people who were exposed to the provocative ads which did not address a social cause drew on their persuasion knowledge more than any other group.

The social cause in provocative ads keeps consumers from thinking these types of ads to be negative. Their talent is the ability to transform seemingly neutral object to create a desirable product.

While companies have an unequivocal purpose of doing business, selling their products, their advertisements often address a social cause. Journal of Marketing, 49 2 That is, when people are exposed to provocative advertising, they will react more positively to the ad if the ad addresses a social cause.

We hypothesized that people would have more elaboration on provocative advertising than non-provocative advertising in hypothesis 1.

Provocative advertising thesis

According to Thomas Hobbes n. Although these two studies reported bigger than. The researcher debriefed the real purpose of the study after the subjects filled out the questionnaire. Hibbert, S. Advertising is all based on the way a particular individual perceives it. The first independent variable is the level of provocation in advertising. Judkis, M. Although the idea of using sex appeal in advertising is not new, Diesel ran into trouble with this campaign as a large number of the public stated What Makes Sex For Advertising So Appealing? This suggests that if consumers could not read a social cause addressed in provocative ads, they are more likely to infer the commercial motive of an advertiser. We used three items to measure advertising provocation and also three items to see whether the ad addressed a social cause e. Sharpe, pp.
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